Verizon Home Internet customers have nearly 20 connected devices per household
From family tech limits to home data surges, Verizon’s annual insights report uncovers how connectivity shapes our lives
What it is:
Verizon released its second annual Consumer Connections Report, revealing how connectivity continues to influence and improve the ways we live, work, and play. The report offers insights into consumer trends across retail, entertainment, online and offline safety and home connectivity.
Why it matters:
The report provides a comprehensive look at what our device habits say about us and the ways technology shapes our relationships, empowers families and enriches our daily experiences. These findings help us better understand consumer behavior to help inform and personalize our offerings.
"At Verizon, we're all about the customer. Understanding the shifts in how connectivity fits into their lives at home, at work and at play is critical to how we show up for them," said Sampath, CEO of Verizon Consumer. "The Consumer Connections Report provides a unique window that only we have into how technology shapes the future for our customers and enables us to create products and services that truly empower them.”
Some highlights from the report:
- Family: Tumblr, Whisper, and Snapchat are the social media apps parents are most focused on.
- Home: Data use is rising, with average monthly usage up 6% YoY per Verizon Home Internet household. The average Verizon internet household has 18 connected devices.
- Sports: Average mobility usage per NFL game spikes 37% over last season. The highest game? Giants at Cowboys.
- Holidays: New Year’s Eve is the top holiday for phone calls.
The Consumer Connections Report underscores Verizon's ongoing commitment to understanding its customers and using these insights to develop products and services that meet their evolving needs. Learn more about the Consumer Connections Report here.
